Press Equalizer
The "R&J factor" I mentioned is Rod Beckwith and Jeff Alderson. These guys are a rare combination of software geeks and marketing gurus. And if they release a product, you can bet they got it right. And that's exactly the situation with Press Equalizer.
These guys are the Great Equalizers. They developed Blogging Equalizer, Traffic Equalizer, Adword Analyzer, and many other tools that increase profits and save time for marketers, webmasters, or search engine experts. So when I heard they came out with Press Equalizer, I knew I had to get my hands on a copy.
Its downloadable software that you run on your PC. One-time payment means no recurring costs. It has a template-driven interface (12 to choose from) that comes as close to fill-in-the-blanks Press Release creation as you're going to find.
After you've checked it over, and you're happy with it, you click a button and wham! You can sit back and watch the progress as your Press Release gets automatically distributed to carefully selected web sites and directories that have opted in to get Press Releases. No SPAM and no worries about getting called a jerk by some irate web site owner. If you don't want the Wham! factor, you can click and set up a drip schedule that will send your PR out over a period of time. It's your choice.
Press Equalizer comes with a 60-Day 100% Money-Back guarantee and includes a free bonus that's probably worth as much as Press Equalizer is. I don't want to ruin the surprize...,
so I'll let you find out about the bonus yourself.